A New Season, A New Way to Think About Tissue

September has always felt like a season of new beginnings.

Back to school. Back to routines. Back to getting our homes organized after summer.

And this year, with tariffs putting paper products back in the headlines, it might also be a good time to rethink something most of us have barely thought about at all:

Tissue.

Why tariffs could affect the tissue aisle

Canada plays an important role in the North American paper supply chain.

Much of Canada's vast forest area is boreal forest, and the country is a major producer of northern bleached softwood kraft pulp, or NBSK—an important pulp used in paper and tissue production. Canada accounts for nearly one-third of global NBSK production and approximately three-quarters of North American NBSK capacity.

That matters because the tissue products throughout our homes are part of a much larger, interconnected industry.

Major tissue manufacturers don't simply make toilet paper. They produce categories that include facial tissue, paper towels and napkins—often using the same underlying raw materials and manufacturing infrastructure.

In fact, the latest Canadian tariff classifications themselves reflect this relationship, specifically identifying toilet paper, facial and cleansing tissues, towels, napkins and the tissue stock used to manufacture these products.

So while toilet paper often gets the headline when paper prices are discussed, the potential impact isn't necessarily limited to the roll.

Trade disruptions and tariffs affecting pulp and paper could put upward pressure on costs throughout the tissue category.

But maybe that gives us an opportunity to ask a bigger question.

Are we using tissue in the smartest way to begin with?

A century-old system deserves another look

For roughly 100 years, we've been conditioned to think about household tissue in two very different ways.

Facial tissue comes in a box.

Rolled tissue belongs in the bathroom.

Except that's not necessarily how people actually use it.

Rolled tissue has quietly become a multipurpose household product. People use it for runny noses, makeup, small spills, kids, pets and countless little everyday needs.

Some people already keep a roll outside the bathroom.

Others do the same thing—but put it away when company comes over.

And that's interesting.

Because today's rolled tissue comes in an enormous range of choices: ultra-soft, strong, fragrance-free, dye-free, recycled, bamboo and more.

So sometimes, the issue isn't the tissue.

It's the look.

That's exactly the problem AchooBox was created to solve.

Think outside the tissue box

AchooBox gives you another way to use the rolled tissue you already use and love.

Load your favorite roll inside, add an AchooCover that works with your decor, and suddenly a very practical household product can sit comfortably on a bedside table, desk, kitchen counter, family-room table or console.

It's tissue where you need it, without looking like something that belongs in the bathroom.

And because the covers are removable and interchangeable, AchooBox becomes more than a tissue dispenser.

It's functional decor.

Change the cover when you change a room. Change it for the season. Change it simply because you want something new.

And with a whole new collection of AchooCover patterns arriving in early November, there will be even more ways to make AchooBox work with the way your home looks and feels.

One tissue. More possibilities.

There's also something refreshingly simple about using one product in more ways.

Choose the roll that works for you and your household.

Then take exactly what you need.

One square for something small.

Two or three when you need more.

You're not committed to a predetermined sheet size every time you reach for a tissue. And you don't necessarily need one type of tissue for the bathroom and another simply because it comes packaged in a box.

It's about choice, versatility and convenience.

And yes, depending on the products you choose, using rolled tissue for more household purposes may offer an opportunity to save, too.

AchooBox itself is designed to stay in your home and be refilled again and again. And if you'd like tissue within reach in more than one room, you can save when you buy two.

Maybe it's time for a new beginning

Tariffs will change. Prices will rise and fall. Today's headlines will eventually be replaced by tomorrow's.

But sometimes a change in the marketplace gives us a reason to reconsider an old habit.

The disposable facial tissue box has been part of American life for about a century.

Maybe that's precisely why it deserves another look.

The tissue has evolved.

The way we use it has evolved.

Our homes have evolved.

Maybe the way we keep tissue within reach can evolve, too.

So as September brings us back to school, back to routines and into a new season at home, perhaps this is the perfect time to rethink something very ordinary.

Rethink tissue.

Rethink where it belongs.

Think outside the tissue box.